Rainbow Reef

We put forward 3 concepts to the client, all of which revolve around topics our team are passionate about. We believe that a passion for a cause is easily identifiable and essential for covering a topic such as this.

The client chose Rainbow Reef as it is a unique concept surrounding a contemporary issue which will capture public attention and have a positive impact on players.

To stand out amongst the ocean of mobile games out there, we focused on creating a stylised aesthetic which is cute but not childish, based the animations and character interactions on real world behaviours, and developed custom shaders/vfx to capture the feeling of being underwater.

The soundscape incorporated Caribbean instruments to give the game a tropical feel, and SFX were passed through a lowpass filter to make it sound like you are underwater.

Early in development we shared our vision and current progress with various media channels, capturing the public’s attention.

This lead to business development opportunities with investors and helped secure meetings with some of the world’s largest charities who are keen to be involved.