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Monthly Archives : January 2017

It’s Time to Leave Passive Advertising Behind

It’s no secret that millennials are more tech-savvy than previous generations. So it should come as no surprise that advertising methods that worked well before the age of the internet are now in stiff competition with their digital counterparts.   Passive Advertising Alone Isn’t Enough Anymore Once upon a time, passive marketing through T.V., print,…

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Changing the Marketing Game

In today’s world, gamers come in all shapes and sizes. From the 4-year-old girls playing Minecraft to the millions of professional, working adults who wind down with Skyrim, Call of Duty, Overwatch, Madden or even just Candy Crush, the gamers of 2017 are a diverse group. In fact, according to Statista, gamers are pretty evenly spread…

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